Fertile Future

Fertile Future

Fertile Future outlines our roadmap to sustainable agriculture. Our core strategy is the development of science-led, innovative products and services which improve soil fertility, nutrient use efficiency and crop productivity, whilst also protecting the environment.

The Challenges

The first step in our approach to sustainable agriculture is identifying the environmental problems and challenges associated with nutrient inputs from inorganic fertilisers and organic manures. 

Although essential to increasing food production, nutrients can adversely impact the environment if not managed and used properly.
We have identified the key challenges from a nutrient perspective within and between the soil, air and water environments. These are summarised at a high level in the ‘environment wheel’.

 

 

 

 

Our Solutions

Applying the right fertiliser, at the right rate, at the right time, in the right place can help farmers meet the environmental challenges identified in the sections on air, soil and water.

We have grouped the progress we are making to improve farmers sustainability under three headings - NUTRI-CHECK, NUTRI-MATCH® and NUTRI-CO2OL®.

 

 

NUTRI-CHECK

NUTRI-CHECK is an umbrella term in relation to purchasing, production, quality assurance and nutrition agronomy to help us achieve our financial and sustainability objectives.

NUTRI-MATCH

NUTRI-MATCH® is an umbrella brand that covers our prescription fertiliser offering which currently stands at over 13,000 grades, made from a choice of 14 essential nutrients:

NUTRI-CO2OL

NUTRI-CO2OL® is our independently verified model that enables us to quantify the carbon footprint for any individual product. It provides site-specific carbon footprints for our 13,000+ grades from source to Origin’s site gate.